As McLaren expanded globally, they were increasingly challenged to improve collaboration between offices, remote workers, agencies and track-side teams. The company also wanted to empower staff with tools better suited to the modern workplace and unique job functions. Whether on the raceway or in the office, leveraging technology to gain a competitive edge was a key focus for McLaren.

To achieve these goals, McLaren’s IT team sought to video-enable every meeting space across its worldwide operations. The solution would have to scale, remain within budget parameters, be supportable globally, and match the McLaren design and brand aesthetic. Another key factor included compatibility with the wide range of cloud video platforms (including Microsoft Teams, Skype for Business, and Zoom) used by its employee, contractor and partner base.

The McLaren IT team also recognized the limitations of the traditional ‘one size fits all’ approach to end user peripherals. With a highly-diverse workforce composed of specialists ranging from chief design architects to pit crew managers, legacy peripherals proved ill-suited to the needs and requirements of a diverse and modern user base.

The combination of Logitech Video Conferencing tools and desktop peripherals have unlocked a deeper level of productivity and teamwork at McLaren. By allowing users more intuitive and streamlined ways of performing and collaborating, far flung teams can now work together as if they were in the same room.  Desktop peripherals tailored to each employee’s unique requirements allow them to perform more productively and comfortably. Reliability, ease of use and design integrity are implicit in each Logitech solution, aligning the tools user leverage every day with McLaren’s own values, and providing their teams an edge that maximises performance and innovation in a highly demanding industry.